Ava
Launching the World’s First Fertility Tracking Bracelet
When the founders of a Swiss medtech startup called Ava asked us to launch the world’s first fertility tracking wearable, our strategy included pegging the product to the larger societal trends of women waiting longer to start families and millennials turning to data-tracking tech for health and wellness. We took the story to consumer lifestyle, health and tech media and helped prepare Ava’s founder + CEO to deliver a larger message around empowering women’s reproductive health through science. Later, we shone the light on celebrities wearing Ava to conceive.
The result?
Ava has appeared on “Today,” CNBC, Good Morning America and Cheddar News and has been featured in everything from Fast Company, USA Today, New York Times, Fortune and Forbes, to Women’s Health, Shape, Bustle, US Weekly and People Magazine. Founder Lea von Bidder was featured on the Forbes “30 Under 30” and Inc.’s “100 Most Influential Female Leaders” list.
