Touch of Modern
Building a Lifestyle Brand And Industry Credibility
Smitten was hired to raise awareness about men’s e-commerce platform Touch of Modern as a fast-growing dynamic men’s lifestyle brand and an entrepreneurial success story for the young founders. Our approach included building a foundation for PR with strategic messaging, media materials and targeted consumer pitching to support Touch of Modern’s differentiators as a shopping destination with one-of-a-kind products, as well as pursuing a thought leadership program to establish credibility for company leadership within the wider investor and retail business community.
The result?
Within the first two years of engagement, the team secured lifestyle coverage for Touch of Modern consumer products in USA Today, Men’s Journal, 7x7, Popular Science, The Manual, Inside Hook, Thrillist and more. On the business media side, we secured features or guest articles in Inc., CNBC, the San Francisco Chronicle, Retail TouchPoints, Forbes, TechCrunch, VentureBeat and Entrepreneur. We also helped secure Touch of Modern founders slots on the “Inc. 30 Under 30,” the “Forbes 30 Under 30” lists, and inclusion in the Inc. 5000 list of fastest growing public companies, along with prime speaking spots at Collision Conference, the annual NRF Big Show and VentureBeat’s Transform show.
