JustAnswer
Leveraging People & Data for Media Success
As the world’s biggest and most established expert platform, JustAnswer has been around - and growing - since 2003 but lacked consumer awareness or credibility in the tech business world. We set out to raise awareness through a program placing JustAnswer experts as sources in a wide variety of media, along with creating stories out of question data and human interest features about CEO Andy Kurtzig and the company’s efforts for its Ukraine-based employees.
The result?
Within less than 18 months, we secured nearly 600 media placements including features in Inc., INSIDER, Entrepreneur, CNBC.com, Fox Business and USA Today, as well as CEO interviews on CNN, Bloomberg Radio, Cavuto Coast to Coast and Marketplace and a guest article in Fast Company.
