Policygenius
Spotlighting a Charismatic Founder for Industry Thought Leadership
When we started with PolicyGenius, the company was a “mature” startup whose concept (an aggregator for life insurance) was no longer novel. Yet our challenge was to establish thought leadership for the company within the insurance tech sector to foster business development.
The result?
We leaned into charismatic founder Jennifer Fitzgerald’s background to secure feature coverage in Fast Company (“Most Creative People in Business”), Inc. (“How I Did It” profile), Forbes, Entrepreneur and the Wall Street Journal, along with speaking engagements at Collision and Startup Grind.
