Rise Gardens
Establishing Dominance in an Emerging Category
We started working with indoor smart garden company Rise Gardens shortly after the company had launched its first product and announced seed funding with the assignment to secure consumer media coverage to support sales of the DTC gardens. Playing on the visual nature of the product, we focused heavily on TV and lifestyle print targets, offering happy customers and gardens for review.
The result?
Secured coverage has included Men’s Journal, Buzzfeed, Well+Good, Epicurious, Real Simple, Fast Company, Forbes, Wall Street Journal, USA Today, Men’s Health, Elle Decor, SELF, New York Magazine and CBS Sunday Morning - among others.
